Abandonment Reduction & Remarketing

Most prospects abandon your online application silently. They just ghost you.

On average,
76% of prospects that start an online application give up before pressing submit.

Imagine if you could be like Amazon, curbing abandonment by automatically reminding users of products in their cart that they've left behind.

eCommerce Best Practice is to send daily reminders to people with abandoned carts. For example, a simple email with a catchy hook and an easy call to action that puts the prospect right back into the correct funnel.

Financial institutions often see a 30% increase in completed applications by staying top of mind with prospects using this approach.

This functionality is within easy reach. You can turn it on by adding just a short web snippet to any of your product landing pages.

What Happens

This snippet adds an email entry field (like the sample to the right) matching the style of the page.

When the prospect fills in their email address, they are sent as normal to account opening / loan origination.

The magic happens in the background: The prospect’s email address is forwarded toMeridianLink so that it is prefilled in the form The email address is recorded and abandonment monitoring starts. Every 24 hours the Alpharank system checks whether the prospect has completed the application. Those who have not completed the application then receive a daily email with your specified message and a custom link that will put them right into the abandoned product application and prefill their email address.





Program Details

     ●   You select the pages with email capture and automatic abandoned cart remarketing

     ●   You review and approve the remarketing email (text, call to action and imagery)

     ●   You select the email address / domain from which the reminders are sent

     ●   You review/approve the remarketing sequence (typically, daily max 5 or until app complete)
           For example:
               ○   Send template A days 1-5 or until complete
               ○   Send template A on day 1, B on day 3, C on day 6
               ○   Send template A on days 1-5, B on 6-8, C on day 10

     ●   Alpharank does everything else!

     ●   Alpharank provides monthly:
               ○   Reporting on opens and completions from the remarketing program
               ○   List of captured emails and status for addition to your CRM system.

Pricing

Setup fee
Base service (first product e.g. CDs)
Each additional product (e.g. add to Auto Loans page)

$0
$1,755/month
$287/month