How Valley Strong Credit Union Boosted Funded Applications by 90% with AdSync

Challenge:

Valley Strong serves 360,000 members across 11 counties, with nearly $4 billion in assets. Covering 20% of California, Valley Strong faces intense competition from megabanks across all product lines. Acquiring members and loan growth cost-effectively remains an ongoing challenge:

• Ad platforms were delivering low-quality traffic.
• Valley Strong needed to reach prospects with real intent, not window shoppers or fraudsters.
• The team had to ensure applicants could meet strict debit and credit underwriting standards.

Alpharank's Solution:

Alpharank AdSync automatically tells Google and other platforms which clicks result in high buyer intent, driving smarter optimization. This programmatic feedback holds platforms accountable, improving click quality and filtering out the noise.

Feeding Click IDs back into the Google Ads platform has significantly helped us to improve ad efficiency. We are seeing greater approval rates and funding rates over the last few months giving us a greater return on ad spend.

Chris Soden

Marketing Manager, Valley Strong Credit Union