Alpharank Joins the ICE Mortgage Technology® Ecosystem ​

Alpharank Joins the ICE Mortgage Technology® Ecosystem: Click to Funded Growth Intelligence

Alpharank, a leading intelligence system to get more funded online applications, is proud to announce its official entry into the ICE Mortgage Technology® ecosystem as a new partner. This connection is set to transform how lenders approach digital originations by closing the "visibility gap" between marketing spend and funded loan production.

In today’s mortgage industry, where every basis point matters and competition for high-quality leads is at an all-time high, Alpharank is connecting to the Encompass platform to empower lenders to increase their funded loan volume. By integrating Alpharank’s intelligence solution into Encompass, mortgage professionals finally have the end-to-end data needed to scale originations without increasing their marketing budgets.

Solving the "Mortgage Black Hole"

For years, lenders have struggled with a lack of visibility into what happens once a lead enters the application process. While platforms like Google and Meta provide data on "clicks," that data historically disappears once the applicant enters the loan origination system (LOS).

The Alpharank intelligence solution solves this by instantly referencing 7+ billion online first-party data points across hundreds of financial institutions to pinpoint exactly where Encompass customers can grow funded mortgages. This "Click-to-Funded" visibility allows lenders to align media spend with actual outcomes on the balance sheet.

Transforming the Pipeline for Encompass Customers

Lenders leveraging Encompass can now unlock a new layer of efficiency and growth through:

• Growth & Budget Optimization: Lenders no longer need to spend more to get more. Alpharank identifies "waste" in current ad spend, enabling reallocation of resources from underperforming channels to high-converting campaigns.
• Proven, Rapid Results: Alpharank customers typically see a 50%+ increase in funded loans within a few months of implementation.
• Eliminating the Guesswork: Lenders can stop wondering which zip codes or demographics are most likely to convert. By using the industry’s only Online Branch Intelligence System, marketing teams can stop guessing and start executing based on 1st party data that converts.
• Seamless Integration: As an Encompass Partner, Alpharank ensures that intelligence seamlessly integrates into existing Encompass workflows.

A New Standard for Lending Performance

"This partnership is about using innovation to empower lenders with the data to grow funded mortgages," said Jay Rosenblatt, CEO of Alpharank. "With Alpharank, we align media, clicks, and outcomes so you can see your cost-per-funded application and the true revenue impact of every digital dollar spent."

Encompass customers who utilize Alpharank significantly outperform their peers by focusing on full-funnel visibility, eliminating friction in the digital journey, and using the largest 1st-party database of clicks-to-funded accounts to maximize growth.

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