At this year’s MeridianLink Live, Vice President of Lending at Sandia Area Federal Credit Union, shared how to solve a common financial institution challenge: application abandonment.
Sandia Area Federal Credit Union wanted to know where visitors were coming from, where they were leaving the process, and which parts of their site weren’t being used effectively.
By partnering with Alpharank, Sandia Area Federal Credit Union gained full-funnel insights into visitor patterns, click-through rates, and drop-off points. This allowed them to:
As the Vice President of Lending explains in the video, Alpharank improves how Sandia Area Federal Credit Union attracts, engages, and serves members, turning website and application drop-offs into funded applications.
Watch the video below!