How Sandia Area Federal Credit Union Solves Website & Application Abandonment with Alpharank
At this year’s MeridianLink Live, Vice President of Lending at Sandia Area Federal Credit Union, shared how to solve a common financial institution challenge: application abandonment.
Understanding Member Behavior
Sandia Area Federal Credit Union wanted to know where visitors were coming from, where they were leaving the process, and which parts of their site weren’t being used effectively.
Why Alpharank?
By partnering with Alpharank, Sandia Area Federal Credit Union gained full-funnel insights into visitor patterns, click-through rates, and drop-off points. This allowed them to:
- Market smarter to the right visitors
- Lend more efficiently and increase dollars booked
- Reduce drop-off and improve their member experience
Turning Insights Into Action
As the Vice President of Lending explains in the video, Alpharank improves how Sandia Area Federal Credit Union attracts, engages, and serves members, turning website and application drop-offs into funded applications.
Watch the video below!