How does a top-tier credit union take a high-performing mortgage campaign and triple its efficiency in just four months?
Hear from Maya Vance, Vice President of Marketing at Gesa Credit Union, to review the strategy they used to optimize Meta, Google, and Bing, driving massive mortgage volume.
What you’ll learn:
How Gesa maintained a sustained 30x ROAS ($1 spent on Google Ads = $30 expected net income). Gesa started off with a high baseline performance due to sustained effort by their marketing and analytics team and their agency using Alpharank intelligence.
How the team under Maya’s leadership used Adsync to cut February ‘26 spend by 50% vs. October ‘25, while delivering the exact same volume of funded applications. They saw a ROAS above 90x by moving $40k from Google to other channels to optimize their funnel.
Tactics to reinvest that budget into the best campaigns, carefully watching for the point of diminishing returns to ensure every dollar is funneled into your highest-performing campaigns.