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Join Jorge Gonzalez, Vice President of Digital Experience at First Entertainment Credit Union, to learn how his team scaled new deposit relationships, optimized their marketing spend, and drove a 57% increase in deposits in just 9 months.

Serving Hollywood and Los Angeles County for over 50 years, First Entertainment CU's goal was to better utilize its marketing spend and address drop-offs in its application funnel. By partnering with Alpharank, Jorge was able to transform their digital strategy, lowering their cost per funded application and optimizing their campaigns, all while switching to a new LOS capability within MeridianLink.

Fixing their application funnel and refining campaign performance gave them a 43% increase across all product categories.

In this live session, you’ll learn how Jorge and his team utilized Alpharank to:

• Gain end-to-end funnel visibility from the very first click of a marketing campaign.

• Pinpoint and eliminate friction on the website and within the application.

• Connect marketing spend directly to income produced, proving exactly what works and then increasing top-performing channels.

Save Your Seat here: https://us02web.zoom.us/webinar/register/WN_wGzAHQRbRDKUoPmkegFlVg

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