Learn how Christian Community Credit Union achieved an impressive 175% year-on-year growth in new deposit accounts.
Leveraging Clutch and Alpharank, Christian Community Credit Union found new high-value traffic sources through data-driven experimentation. These low-cost, high-intent prospects were routed to a revamped account-opening experience that drove pull-through and monetization.
Hear from CCCU CMO, Aaron Caid, and Nicholas Hinrichsen, CEO of Clutch:
- How Christian Community Credit Union realized that they had reached the point of diminishing returns on Google Ads.
- Their mission to discover new sources of low-cost prospects to drive their national membership drive.
- The importance of data-driven decision-making in cutting through the vanity metrics from various ad platforms.
- How a better funnel allowed them to maximize the value of marginal campaigns.
What You'll Learn:
- A proven framework for attributing true ROI across every channel, ending the debate about marketing's contribution to the bottom line.
- How to maximize channel profitability: advanced insights on turning paid, organic, and email channels from cost centers into high-yield asset generators.
- System migration best practices: Painlessly migrate and optimize your systems to handle massive inbound growth without disruption.
- Christian Community Credit Unions' benchmarking methodology for tracking incremental improvements and proving the value of every marketing dollar spent.
