Are you having a hard time proving the value of marketing to your CFO and CEO? Let alone figuring out how to get the maximum bang for your very limited marketing bucks?
Join Kardim Brown, VP of Marketing at Nassau Financial Federal Credit Union, Dean DeCarlo, President of Mission Disrupt, and Carlo Cardilli, Head of Product at Alpharank, for a roundtable discussion on digital marketing for small and midsize financial institutions.
What You’ll Learn:
- What is a CEO/CFO enterprise quality ROI report?
- How to prove ROI to maintain and grow your budget
- Keeping the ad vendors honest
- The metrics and data models to use to get more efficiency from your budget
- Benchmarking your performance
- Improving the loan origination experience
Kardim will lead us through Nassau Financial’s journey to transform marketing from a cost center to a profit driver through an ROI-driven marketing strategy. This starts with better tracking, followed by data-driven decisions that result in continuous growth in funded deposits and loans without additional marketing spend.