See 40% Lower Cost Per Application in Your Lending by Shifting from Vanity to Down Funnel Metrics

Learn how Kevin Dawson, Head of Marketing at Omni Financial, used Alpharank to turbocharge campaign performance and save $90,000 per month in ad spend. Kevin shares insights on how credit unions and community banks can improve acquisition performance by taking a full 360-degree view of traffic by source to funded accounts. With a granular understanding of campaign performance, it’s then simple to pull the levers to drive very profitable acquisition tactics.

In this webinar, you will learn:

• How to understand what truly drives funded accounts and how you can leverage these insights to reduce your cost per approved and cost per funded loan.

• How to improve visibility into down-funnel performance and use this data to make campaigns perform better.

• Set the right incentives for Google, Meta, Bing, and others. Instead of paying them per impression or per click, pay them per value delivered (in the form of an approved loan application)

• How aligning the right incentives for the lender, the agencies, and the ad platforms resulted in a 40% less ad spend for only 7% fewer loans funded. Meaning over a $90,000 ad savings.

• How this strengthens the role of marketing with the C-Suite.

Listen to the webinar and be 100% certain that your marketing drives the maximum number of funded accounts and dollars. With Alphrank’s intelligence system, you will grow deposits and loans by at least 50% in months without increasing ad spending.