How does a modern credit union quickly accelerate its deposit growth? Hear from Chad Roche, AVP, Sales, Marketing & Member Service at First Community Credit Union, to review the strategy used to drive a 47% YoY increase in new checking deposit originations.
What you’ll learn:
• How to gain total funnel visibility from the very first click of a marketing campaign.
• Pinpoint and eliminate friction on the website and within the application.
• Connect marketing spend directly to income produced, proving exactly what works.
• Re-engage lost traffic by efficiently following up with high-intent users who dropped off.
The results speak for themselves. By leveraging Alpharank, Chad effectively scaled his credit union, driving a 47% YoY increase in new checking deposit originations.
This is important because, as Chad notes, checking isn’t just another account type; it’s the gateway to the primary financial relationship, driving direct deposits, debit activity, future lending, and long-term member value.