Maximize Dollar Production - All Campaigns
Know Dollars generated by each digital campaign, not just "clicks”. Rank all campaigns (paid, organic, email, digital banking, partners) by dollar production and color-coded for efficiency. Invest in winning campaigns (green) and cease resources for the underperformers (red).
Identify winners and losers in your marketing stack
Streamline the experience for more opened accounts and loans
Continuously learn from successes, identify areas for improvement, and eliminate friction and frustration